Saudi Arabia · EdTech · B2B

Every year, 120,000 workers
arrive in Saudi coffee shops with no training at all.

SkillBridge Arabia gives them what they need before they land. Barista skills, workplace Arabic, food safety, customer service — all on their phone, all certified, all aligned with Saudi Vision 2030. And for employers, it means workers who are ready on day one rather than learning on the job for weeks.

850K
F&B Workers in KSA
$67M
Our Target Market
85%
Gross Margin
Month 4
Break-Even Point
👨
🎧
📱
👩
🏗
Learning before landing.
SkillBridge Arabia — On your phone, before you land
Demo Platform Live
Try it now →
Active Learners
1,247
📈 +34% this month
Certificates Issued
847
✅ HRDF Verified
▶ The Platform Is Already Live
Want to see what workers actually experience?
Walk through a real lesson, try the Arabic coach, complete a quiz and see your certificate. No account needed, takes about three minutes.
The Problem

A workforce that arrives unprepared, every single year.

Six in ten expat workers who join Saudi Arabia’s food and beverage sector have no formal training. There is no scalable way to fix that before they land. Until now.

🏢
For Employers
Weeks of onboarding that should not be necessary
  • Two to four weeks training every new hire from scratch
  • Language barriers making service inconsistent daily
  • Four in ten workers leave within the first 90 days
  • No way to verify skills before someone starts
  • The same problems repeating with every new intake
👨
For Workers
Starting a new life with nothing to show for it
  • Arriving with no certified skills on paper
  • No Arabic, no English, no way to communicate well
  • Uncertified workers earn 50 to 100% less than certified ones in the same role
  • No clear path to better positions or higher pay
  • Vulnerable from day one, often without proper documentation
📋
For Agencies
Failed placements that damage everyone’s reputation
  • A worker without their MHRSD food safety certificate cannot legally work — the placement fails entirely
  • Nothing to separate a quality candidate from the rest
  • Client complaints that are hard to address without a systemic fix
  • Revenue lost every time a placement falls through
  • Saudization pressure making skilled, compliant expat candidates more valuable than ever
60%
arrive with no formal skills
$200+
cost to re-recruit one failed hire
120K
new workers entering KSA F&B each year
0
digital training solutions exist today
How It Works

Workers learn on their phones before they land. Employers track every step.

SkillBridge Arabia is a mobile training platform built entirely around the realities of this industry. Short lessons, practical skills, bilingual content and certificates that employers actually recognise.

🏗
Certified Skills Courses
Barista, front of house, kitchen helper and retail staff programmes, each built around SCA standards and the Saudi hospitality market.
🗣️
Arabic for the Workplace
The phrases workers actually need: taking orders, handling complaints, greeting customers, understanding their rights. Practical from lesson one.
📱
Fully Mobile, Four Languages
Workers start learning in Bangladesh, India or Nepal before they ever board a flight. iOS, Android and web, in English, Arabic, Bengali and Hindi.
📉
Employer Dashboard
See exactly where each worker is in their training, which lessons they have completed and which certificates they have earned. All in one place.
🏆
Verifiable Certificates
Each certificate carries a QR code so any employer can verify it instantly. Includes MHRSD food safety compliance, aligned with HRDF and Saudi Vision 2030.
🤖
AI Arabic Coach
Workers can practise Arabic conversation at any time of day. The coach gives instant feedback and adapts to their specific role and level.
🌿
Sustainable Service
Every programme includes a module on waste reduction, plastic regulations and green kitchen practice. Built for where Saudi F&B regulations are heading, not just where they are today.
The Opportunity

A large market that nobody has thought to serve properly.

Saudi food service market in 2026
$25.99 billion
Growing at 11.6% a year, driven by QSR and specialty coffee expansion
Our addressable market within that
$67M per year
850,000 F&B expat workers who need training before they start
Year one target, under 0.5% of our focus market
SAR 656K
2,500 workers trained, growing to 35,000 by year three
Why Now
The Saudi food service sector is worth $25.99 billion and accelerating
Over 3,500 new coffee shops registered in KSA in 2024 alone. The QSR segment is growing fastest. Every single one of those businesses needs trained staff and almost none of them have a reliable way to get them.
👨‍🏫
120,000 new F&B workers enter Saudi Arabia every year, most of them unprepared
They arrive without food safety certificates, without Arabic, without any proof of skill. MHRSD and Balady regulations require those certificates. The gap between what workers have and what the law demands is our market.
🇨🇦
Nobody has built this for this market before
We have done the research. There is no digital platform targeting pre-arrival training for GCC frontline expat workers. That will not be true for long, which is why moving now matters.
📈
Saudization pressure is making trained expats more valuable, not less
As Nitaqat quotas tighten for management roles, frontline positions remain expat-reliant. Agencies that can send certified, compliant candidates command better fees and lose fewer placements.
The Business Model

Four ways to pay, built around who is buying.

Coffee shops and employers pay a monthly subscription. Recruitment agencies pay per worker. Individual workers pay for their own certification. Each model is self-contained and recurring.

60%
Employer Subscriptions
Starter: SAR 1,500 a month, up to 20 workers
Growth: SAR 3,750 a month, up to 75 workers
Enterprise: SAR 9,375 a month, unlimited
25%
Individual & Agency Courses
Interview Prep: SAR 170 per worker, for candidates preparing for placement
Standard Certification: SAR 320 per worker, full pre-arrival course
Agency Bulk Rate: SAR 225 per worker for agencies placing five or more
15%
Custom and Government Work
Corporate training programmes: from SAR 7,500
Live group sessions: SAR 750 per session
Government contracts: SAR 75K to 375K per project
SAR 656K
Year One Revenue
85%
Gross Margin
Month 4
Break-Even
SAR 124K
Total Operating Costs
The Numbers

A conservative model that still makes a strong case.

We have kept these projections grounded in real market data and comparable businesses across the region. There is considerable upside we have not included.

MetricYear 1Year 2Year 3
Workers Trained2,50012,00035,000
B2B Clients30100300
Revenue (SAR)656K3.15M9.19M
Revenue (USD)$175K$840K$2.45M
Net Margin31%52%63%
Team Size41230
SAR 375K
What we are raising
15%
Equity on offer
SAR 536K
Projected year one profit
8 to 12x
Projected return by year three
Vision 2030

This is not just a business. It is what the Kingdom is asking for.

SkillBridge Arabia sits squarely within Saudi Vision 2030. That is not a marketing line — it makes us eligible for government funding, ministry partnerships and HRDF training subsidies.

🎓
Human Capital Development
We are certifying 10,000 workers by 2027. Each one moves from a medium-HDI background into a high-HDI economy ready to contribute, not just survive.
💰
A Thriving Economy
The F&B sector is generating 180,000 new jobs. Workers who arrive trained contribute from their very first shift rather than taking weeks to become useful.
Quality of Life
Better trained staff means better service for Saudi residents and visitors. That matters to every coffee shop, hotel and restaurant in the Kingdom.
🌐
Human Capital Transfer
Workers from countries with an HDI of 0.55 are being prepared to thrive in an economy with an HDI of 0.88. That is a genuine and measurable improvement in human lives, not just a training metric.
✅ Eligible for HRDF funding
✅ Ministry of HR partnership pathway open
✅ Government contracts worth SAR 75K to 375K per project
Get in touch

Seen enough to want a proper conversation?

We are happy to walk you through everything in more detail. The platform, the numbers, the market and where we are headed.

A guided walkthrough of the live platform
The full financial model, open for questions
How we are approaching Vision 2030 partnerships
Time to ask us anything
We will come back to you within 24 hours
Or have a look around the platform yourself first, no account needed
Open the platform →
Book a demo
We keep everything confidential and reply within 24 hours.
Please add your name and a valid email address.
🔒 Confidential. We will never share your details with anyone.
Got it, thank you.
We will be in touch within 24 hours to find a time that works for you.
Done