Saudi Arabia · EdTech · B2B

Every year, 120,000 workers
arrive in Saudi coffee shops with no training at all.

SkillBridge Arabia gives them what they need before they land. Barista skills, workplace Arabic, food safety, customer service — all on their phone, all certified, all aligned with Saudi Vision 2030. And for employers, it means workers who are ready on day one rather than learning on the job for weeks.

850K
F&B Workers in KSA
$67M
Our Target Market
85%
Gross Margin
Month 4
Break-Even Point
👨
🎧
📱
👩
🏗
Learning before landing.
SkillBridge Arabia — On your phone, before you land
Demo Platform Live
Try it now →
Active Learners
1,247
📈 +34% this month
Certificates Issued
847
✅ HRDF Verified
▶ The Platform Is Already Live
Want to see what workers actually experience?
Walk through a real lesson, try the Arabic coach, complete a quiz and see your certificate. No account needed, takes about three minutes.
The Problem

A workforce that arrives unprepared, every single year.

Six in ten expat workers who join Saudi Arabia’s food and beverage sector have no formal training. There is no scalable way to fix that before they land. Until now.

🏢
For Employers
Weeks of onboarding that should not be necessary
  • Two to four weeks training every new hire from scratch
  • Language barriers making service inconsistent daily
  • Four in ten workers leave within the first 90 days
  • No way to verify skills before someone starts
  • The same problems repeating with every new intake
👨
For Workers
Starting a new life with nothing to show for it
  • Arriving with no certified skills on paper
  • No Arabic, no English, no way to communicate well
  • Lower wages because there is nothing to prove ability
  • No clear path to better roles or higher pay
  • Vulnerable from day one, often without proper documentation
📋
For Agencies
Failed placements that damage everyone’s reputation
  • Workers who do not work out mean expensive re-recruitment
  • Nothing to separate a quality candidate from the rest
  • Client complaints that are hard to address without a fix
  • Revenue lost every time a placement falls through
  • No way to guarantee the quality of who they are sending
60%
arrive with no formal skills
$200+
cost to re-recruit one failed hire
120K
new workers entering KSA F&B each year
0
digital training solutions exist today
How It Works

Workers learn on their phones before they land. Employers track every step.

SkillBridge Arabia is a mobile training platform built entirely around the realities of this industry. Short lessons, practical skills, bilingual content and certificates that employers actually recognise.

🏗
Certified Skills Courses
Barista, front of house, kitchen helper and retail staff programmes, each built around SCA standards and the Saudi hospitality market.
🗣️
Arabic for the Workplace
The phrases workers actually need: taking orders, handling complaints, greeting customers, understanding their rights. Practical from lesson one.
📱
Fully Mobile, Four Languages
Workers start learning in Bangladesh, India or Nepal before they ever board a flight. iOS, Android and web, in English, Arabic, Bengali and Hindi.
📉
Employer Dashboard
See exactly where each worker is in their training, which lessons they have completed and which certificates they have earned. All in one place.
🏆
Verifiable Certificates
Each certificate carries a QR code so any employer can verify it instantly. Aligned with Saudi Vision 2030 and the HRDF human capital framework.
🤖
AI Arabic Coach
Workers can practise Arabic conversation at any time of day. The coach gives instant feedback and adapts to their specific role and level.
The Opportunity

A large market that nobody has thought to serve properly.

Total addressable market
$165M per year
2.1 million GCC expat workers, average spend of $79 each
Our focus for now
$67M per year
850,000 F&B workers specifically, which is where we start
Year one target, just 0.5% of our focus market
$336K
Growing to $1.2M by year three as we expand
Why Now
Saudi Arabia’s coffee market is worth $4.8 billion and growing fast
Over 3,500 new coffee shops registered in KSA in 2024 alone, with the market growing at 9.2% a year. The demand for trained baristas is only going in one direction.
👨‍🏫
13.4 million expat workers in KSA, 850,000 of them in food and beverage
120,000 new workers enter the sector every year. Almost all of them arrive without any formal training or language preparation.
🇨🇦
Nobody has built this for this market before
We have done the research. There is no digital platform targeting pre-arrival training for GCC frontline expat workers. This is a genuinely open space.
📈
Over 200 active recruitment agencies in KSA and the wider GCC
Each one places hundreds of workers a year and would pay for a product that makes their candidates more competitive and reduces failed placements.
The Business Model

Three ways we earn revenue, all of them recurring.

The core is a B2B subscription that coffee shops and agencies pay monthly for access. Per-worker courses and custom training projects sit on top of that.

60%
Monthly Subscriptions
Starter: SAR 1,500 a month for up to 20 workers
Growth: SAR 3,750 a month for up to 75 workers
Enterprise: SAR 9,375 a month, unlimited
25%
Individual Course Sales
Basic: SAR 112 for barista foundations
Professional: SAR 260, full course plus Arabic
Premium: SAR 520, everything plus one-to-one coaching
15%
Custom and Government Work
Custom corporate training: from SAR 7,500
Live group sessions: SAR 750 per session
Government contracts: SAR 75K to 375K per project
SAR 825K
Year One Revenue
85%
Gross Margin
Month 4
Break-Even
SAR 124K
Total Operating Costs
The Numbers

A conservative model that still makes a strong case.

We have kept these projections grounded in real market data and comparable businesses across the region. There is considerable upside we have not included.

MetricYear 1Year 2Year 3
Workers Trained1,0005,00015,000
B2B Clients30100300
Revenue (SAR)825K3.75M11.25M
Revenue (USD)$220K$1M$3M
Net Margin85%78%72%
Team Size41230
SAR 375K
What we are raising
15%
Equity on offer
SAR 701K
Projected year one profit
8 to 12x
Projected return by year three
Vision 2030

This is not just a business. It is what the Kingdom is asking for.

SkillBridge Arabia sits squarely within Saudi Vision 2030. That is not a marketing line — it makes us eligible for government funding, ministry partnerships and HRDF training subsidies.

🎓
Human Capital Development
We are training 10,000 workers by 2027 and building the most skilled frontline workforce the GCC has ever had in food and beverage.
💰
A Thriving Economy
The F&B sector is generating 180,000 new jobs. Workers who arrive trained contribute from the very first shift rather than taking weeks to become productive.
Quality of Life
Better trained staff means better service for Saudi residents and visitors. That matters to every coffee shop, hotel and restaurant in the Kingdom.
💻
Digital Transformation
We deliver entirely through mobile. No classrooms, no physical infrastructure, no barriers to access. That is exactly the kind of platform Saudi’s tech agenda is encouraging.
✅ Eligible for HRDF funding
✅ Ministry of HR partnership pathway open
✅ Government contracts worth SAR 75K to 375K per project
Get in touch

Seen enough to want a proper conversation?

We are happy to walk you through everything in more detail. The platform, the numbers, the market and where we are headed.

A guided walkthrough of the live platform
The full financial model, open for questions
How we are approaching Vision 2030 partnerships
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